Monday, June 19, 2017

One Decade of Dramatic Chipmunks

The YouTube video "Dramatic Chipmunk" was uploaded ten years ago today. First saw the dramatic chipmunk in this video, I think it was; I had no idea what it was talking about and figured it must have been some new viral thing. (EDIT: alright the video's not there anymore but it was this YouTube Kids thing. A stylized Dramatic Chipmunk graphic popping out and Dramatic Chipmunk-ing, in a presumably kidsafe environment.)




Marky Mark and Gate cemented the idea, both independently referencing it, out of all the YouTube vids, as though it were the latest freshest meme. 
(EDIT: and this video was an advertisement, Mark Wahlberg redefining TV away from "that thing on the wall over there." Dramatic Chipmunk is one of the things you can take with you.)




But a couple of weeks ago in information design class the professor showed us the original video as though it were a classic. Which it, is? It was... older than I thought, apparently. (He followed it up by showing us the sbemail "Dragon," which introduced the world to Trogdor the Burninator. Classics, see?)

Lookit the chipmunk!



It's practically from Ye Olde YouTube times, when things like that could be things like that. I wrote this post on Saturday (the 17th) to post it up, until I realized that the video is so old, it would turn 10 in a couple of days (today, the 19th.) So.

(Incidentally, 10 days before Saturday was the day that the Keyboard Cat video turned 10, having been uploaded on June 7th 2007. See, what'd I say, things like that could be things like that.)

(THIRD EDIT: Doing further research, Dramatic Chipmunk started out as a meme on YTMND, You're the Man Now Dog, a website very influential in the early viral days.)

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