The companies have got us in Skinner boxes, having us locked in a behavior-rewards loop. If they can control us so thoroughly, why are their advertisements so mind-breakingly stupid?
Advertising is becoming more and more personalized, but is this leading to a dead end? Will the art and entertainment of the future revolve around demographics? Well, each person isn't just a part of a demographic to be pandered to; each person is part of several demographics, which combine in intriguing ways. Even then, though, with the combinations of all the demographics you can combine, that's just one small demographic.
So advertisers need to not only attract an audience but to expand it, coax people into liking what they would not normally and making them realize that they do like it.
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