I don't think anyone was expecting anything different from the product placement in the first Iron Man movie. When Tony gets out of the cave and comes back to America and says, "I want a real American cheeseburger," everyone knows that cheeseburger = Burger King cheeseburger. The first time I watched Iron Man and he said that, I literally thought to myself that I would be disappointed with anything else. No, not disappointed. I knew that it was... inevitable. Burger King.
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